Vertical Studio
Our Team

Vertical Team

Get to know the team behind Vertical and our vision & mission.
Video cover
Vertical vision

AI is reshaping every industry, and we're building at the forefront. We create vertical AI products tailored to specific niches — so you get exactly what you need, without the complexity. Beautiful interfaces, powerful technology, designed for real people in real industries.

CEO
Manouk (Mark)

CEO & Co-Founder

Zep (Mac)
Zep (Mac)

CTO & Co-Founder

Friso
Friso

COO

Laurens
Laurens

Head of Strategy

Hidde
Hidde

Head of Marketing

Don
Don

Community Manager

Roy
Roy

Full Stack Developer

Kevin
Kevin

Lead Cloud Engineer

Victor
Victor

Full Stack Developer

Join Our Team
"It's kind of funny... At the same time last year, I felt stuck, aimless and bored. Not really sure where staying in cloud engineering would take me. Considered pivoting. This year, I found Vertical Studio AI and their Vertical Cloud initiative. Finally enjoying building again. Meeting my team in Dubai. It was all so worth it." - Kevin
Let's talk

Our Partners

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Here are some key figures that illustrate our growth and commitment to our clients.

10+
Members
5
Services
80k+
Registered Users
12k+
$VERTAI Holders
Willemstad,
Curaçao
Head Office

Our History

Vertical started with one idea: AI should work for everyone, not just engineers. That belief has shaped every decision we've made — from our first product to the ecosystem we're building today.

2023

Our founder Mark, an AI specialist at a real-estate firm, kept hitting the same wall: powerful AI models that couldn't meet the specific needs of real industries. Watching non-technical colleagues struggle sparked a simple idea — give every professional the tools to use AI, no coding required. That whiteboard sketch became Vertical AI.

2024

Mark assembled a small team of engineers and domain experts to bring the vision to life. We launched the $VERTAI token to rally early believers and started building our first tools for no-code AI customization.

2025

Vertical Stream launched — a unified AI platform with 50+ models, one login, and pay-per-use pricing. No more juggling subscriptions across platforms.

We also made a pivotal call. Our original no-code fine-tuning vision on decentralized compute was ambitious, but it wasn't where we could make the biggest impact. We chose to focus on what we do best — building polished, ready-to-use vertical AI products. That clarity shaped everything that followed.

The team matured. We got leaner, let go of roles that no longer fit, and became more narrow and focused. That discipline laid the groundwork for a full product ecosystem around $VERTAI.

2026

A new era. Vertical evolved from a single product into a group building tailored AI services. We shipped Stream v2, launched Vertical Motion for AI video creation, and delivered Gateway — the hub connecting all $VERTAI utilities: staking, cashback, airdrops, affiliate tiers, and native product purchases.

With Gateway at the center of the ecosystem, every product we build feeds back into our token community.

We delivered on our promises, kept growing as a Web2.5 hybrid, and proved that focused vertical AI products under one roof is the way forward.

Now we're entering the next phase — increasing revenue from our services, expand into new verticals, and accelerate on everything we've built. The foundation is set. What comes next is bigger.

Roadmap

"Rome wasn't built in a day, but they were laying bricks every hour."

Since Q1 2024, the Vertical team has been working hard to reach our goals. Starting small, we have grown more mature and continue to hit milestone after milestone.

Phase 1
Foundation

The groundwork. Launch the token, ship the first products, build the community.

$VERTAI token launch

Vertical Studio Beta

Vertical Stream V1

Vertical Stream Corners

Team expansion

Marketing foundation established

Strong community built

Personal brand developed

Phase 2
Infrastructure

Strengthen the foundation. Compliance, tokenomics, expanded capabilities.

New website live

Tokenomics updated

Token tax drop

MiCAR compliance achieved

Video and audio Corners on Stream

Vertical Stream V2

Phase 3
Ecosystem Activation

The shift from standalone products to connected ecosystem. Introduce services, activate token utilities, launch the first external projects.

Introduce new ecosystem strategy

Vertical Gateway live with $VERTAI utilities

Enable $VERTAI payments across products

Vertical Motion official launch with $VERTAI utilities

Staking, cashback, airdrops, and loyalty systems live

Affiliate staking feature for Vertical products

Introduce Vertical Labs: Website live, entity setup complete

First Vertical Labs TGE and airdrop distribution

Vertical Stream V3

Phase 4
Expansion

Scale the ecosystem. More launches, more utilities, more compounding.

Vertical Labs grant program live ($25k grants for qualified teams)

Second Vertical Labs token announcement and launch

Strategic investment announcement

CEX listing

Vertical Alliance expansion with new integration partners

Vertical AI, built for your niche